Despite all the leaps in technology we are still complex social creatures and an solid in-depth understanding of psychology rather than technology will define the winners in marketing and business. Paul Adam’s book ‘Grouped’ is a surprisingly short read (it…
At a recent meeting someone shared a short story with me that brought up how the recession and people having a lot of time and possible greviences on their minds could create real Online Reputation Management issues. In this instance the founder…