The IIA Social Media working group recently organised an afternoon session with Neville Hobson entitled The Business Case for Social Media. The session was well chaired by Brendan Hughes and viewed remotely by students of the Tipperary Institute courtesy of Bernie Goldbach. Neville has…
Facebook offers a great medium for building relevant applications and is one of the reasons that it has maintained its current numbers of subscribers. We have built an application called Get Creative which is a database of Public Relations, Marketing…
I finally managed to work out how to post presentations through slideshare. Great tool. The presentation below is one I gave at Search Marketing World 2007. Here are the notes to help make sense out of the slides. My name…
I will be presenting at the Search Marketing World conference in Dublin in April on the experiences of integrating “traditional” campaigns into the online world. One of the areas I have been pondering has been the reluctance of PR companies…