I was asked to give some tips for an article in the Sunday Times SME section on how to launch a product to maximum effect. Naturally my contribution was only a small part of the article but I thought some…
Social media and how different age groups view it can be very personal. In fact too personal and often you make decisions based upon how you view it rather than how others use it. Research can help overcome this short…
I started this post a number of weeks ago. In retrospect it should really have been two separate posts which it will now be but instead of posting it, I let it lie in my drafts folder until I ‘had time’…
Stumbled upon a nice Twitter influence/comparision tool called Klout.com. How you compare with others on twitter has normally been a manual task of looking at their followers, following, number of tweets, number of @ and general level of engagement. I…
Most social media from Facebook, Bebo and Twitter caused lots of consternation for organisations especially when their membership mushroomed. Facebook now claims over 1 million, Bebo over 800,000 and Twitter looking like 26K to 45K depedning on who you read….
PR companies generate a lot of really good photography from media launches to product launch shots. Normally they are only distributed to the media and remain on file server until someone requests them which is a shame given the relatively…
Fridays seem to arrive so fast especially when I have set it as my day to blog. Following on from the checklists that were developed for the Social Media Working group session at the IIA. This one is courtesy of…
The IIA managed to get a bumper crowd out last week to its Congress in the Crown Plaze Hotel in Santry. This year the Congress was followed immediately by the awards which made it a long day but gave a much more…
How influential someone is in PR has alway been a bit foggy to say the least. It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…
Net Imperative ran an interesting story about the blocks to and attitudes towards social media. The basis of the story was research was called out by Sapient Interactive. Lack of understanding was predictably one of the main blockers to implementing campaigns but the good…