Posts Tagged "PR"
Will Data Kill the PR Star.
Last week I chaired a low key session with the PRII on the topic of Data Driven Journalism that ended on a more positive note than I had expected. Some very pragmatic pointers from the session and although its not…
Data Driven Journalism. Watch out PR.
The formal launch of the Irish Times data section last week unveils an interesting emerging picture in the world of data driven journalism. Social media and Twitter in particular have been very fertile grounds for journalists but the pure volume…
The New Rules of Marketing and PR. #book I read
I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…
Nice tool for checking the strength of your message
I have stumbled on lots of online tools that are interesting but trying to find an application for them in PR is sometimes a struggle. Twitter Mosaic for example is a nice tool but does not have huge amount of…
Online PR Distribution Debate Opened Up Again?
The launch of a new press release distribution service called PR Zone is likely to open up the debate about public relations companies using online distribution services once again. The PR industry has been slow enough to embrace these type services…
Are we facing online newspaper subscriptions again?
Siobhan O’Connell wrote an interesting piece in the yesterdays Irish Times about how newspapers need to make online content profitable. One of the things I took from it was that broadsheets are losing readership numbers to tabloids which would appear…
