I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…
Net Imperative ran an interesting story about the blocks to and attitudes towards social media. The basis of the story was research was called out by Sapient Interactive. Lack of understanding was predictably one of the main blockers to implementing campaigns but the good…
Facebook offers a great medium for building relevant applications and is one of the reasons that it has maintained its current numbers of subscribers. We have built an application called Get Creative which is a database of Public Relations, Marketing…