How influential someone is in PR has alway been a bit foggy to say the least. It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…
The IIA Social Media Working Group (disclosure – I am a member of this group) produced a white paper on blogging and launched it at a well attended breakfast last week. Brendan Hughes, eCommerce manager with FBD, Michelle Daly, Paddy Power…
I started this post as ‘the Future of PR companies’ but it was too broad and looked like an enormous post so I have distilled to some observations. The public relations industry is posed to change enormously and at the…
One of the Irish Internet Association Working Groups is currently undertaking a blogging survey to gain insight into how much time companies spend blogging, why they blog and how they measure success. Blogging is still at relatively early stages in…