Store Displays Gives New Window to PR

Grafton Street experiences rates of pedestrian traffic up to 12,000 people an hour and is a ripe audience to help communicate and support PR campaigns, once you get the formula right. A lot of PR campaign focus solely on the media and forget about the impact of direct contact and using highly visible public places to give another dimension to consumers. Last year during Repak Recycling Week we placed ‘blinged bring banks’ on Grafton Street and other key locations througout the city promoting recycling. This year we worked with BT2 and artist Robert Bradford to promote recycling by putting on an art exhibition in their front window of their stores in Grafton Street and Dundrum. He creates works or art from using recycled materials. The response from passing traffic and interest in the window display had been really positive and it is a 24 hour medium for promoting the campaign. Times and Independent ran articles on the exhibition including art review.  We also mirrored with a competition in Bebo for people to send in camera phone photos of themselves at the store window.  See below for some video coverage of the launch.