Category Archive for "Uncategorized"
The calling of the west.
Today is my last day as an associate director in Slattery Communications. After 11 years working on a variety of communications projects for large and small companies from product launches, profile building to event management and of course the odd…
Can Facebook Connect the Irish on St Patrick’s Day
One of things I love about Social Media is the way the community looks to rapidly fill gaps. With two days to go to St Patricks day there is a lot of busy chatter about the parades and other activities…
Could Augmented Reality Be the Answer To Newspaper Woes
Newspaper readership and the ability to translate younger readers into future buyers is a real tricky one for Irish media. The online habits of younger readers are well documented and last weeks announcement that the online had overtaken TV and other media forms…
Books I Read – No.2 – Free by Chris Anderson
I was asked to review the new book Free by Chris Anderson – Wired Editor and author of the Long Tail for Marketing Age Magazine. You can find the online version of the article here but you may need a subscription…
Can you automate PR?
I wrote a while ago about new distribution services that were launched in Ireland mainly aimed at auotmating the distribution of press releases to media and others. Generally they range from posting press releases on a press release portal of sorts…
Social Media Emphasis on ORM at Search Marketing World 2009
Social Media engagement seemed to be the big winner at Search Marketing World this year. The beauty and horror of these events is that you get to pick and choose the sections you can attend but invariably the ones you…
