Category Archive for "Twitter"
Are comments the cheap semantic analysis?
Public relations or media campaigns have always been difficult to measure and the subject of much debate on what should be measured and how. Most of the time the processes used have tended to be very crude. Some organisations just…
Using Social Networks to Help You Network
I had the pleasure of presenting to around 200 people at a Fingal Business Network event in the Clarion this week. Very interesting mix of people. The main part of the presentation was about how to use social media to…
Books I Read #3 – The New Handshake – Sales Meets Social Media
After finishing the New Handshake – Sales Meets Social Media I had a real feeling of ‘this is all common sense’. But common sense is anything but common and without structure, experience and insights things that should be simple are…
What happens when social media really takes off.
I am surprised that the launch of Microsofts Kinect, the long expected arrival of internet TVs by year end and the never ending expansion of cloud based services has not generated more debate about the potential impact on PR and social media. In…
Irish media influence on twitter growing
In preparation for a presentation I am giving at Hotel Website Marketing next week I pulled together a list of Irish media on Twitter and used Klout to some insight into their rankings/influence. The results were surprising. The landscape is…
How much klout do you have on twitter?
Stumbled upon a nice Twitter influence/comparision tool called Klout.com. How you compare with others on twitter has normally been a manual task of looking at their followers, following, number of tweets, number of @ and general level of engagement. I…
Twitter Check List
The IIA managed to get a bumper crowd out last week to its Congress in the Crown Plaze Hotel in Santry. This year the Congress was followed immediately by the awards which made it a long day but gave a much more…
What is your online reputation number?
How influential someone is in PR has alway been a bit foggy to say the least. It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…
