Category Archive for "social networking"
You learn a lot by judging.
Strange things can happen once you have been asked to judge something. As a learning opportunity it cannot be matched. Today I spotted the tweet looking for judges for the SME awards run by Damien Mulley. From previous experience…
Books I Read #4. Grouped by Paul Adams
Despite all the leaps in technology we are still complex social creatures and an solid in-depth understanding of psychology rather than technology will define the winners in marketing and business. Paul Adam’s book ‘Grouped’ is a surprisingly short read (it…
Insights from 57 social media experts.
I have been a bit neglectful of the blog in recent times but I promise I have been busy elsewhere online. At the end of last year year I had the pleasure of organising a social media ‘unconference’ called Congregation.ie….
Prepare for the worst. #SocialCrisis 3
One of the main things I have observed from being involved in numerous crisis is that in the heat of a crisis the quality of thinking is generally reduced, the ability to make decisions becomes paralysed and common sense gets…
Social Media Crisis come in all shapes and sizes. #SocialCrisis 2
Social media crisis come in all shapes and forms. As social media crisis are still pretty new they come in all shapes and forms and many companies are only discovering them the hard way as the stumble through them. Instances…
I gave you a nod – I did not invite you into my home.
I always think that a Facebook like is similar to a nod – a casual nod at that. However likes are a serious business with Pennys topping the chart in Ireland at almost 376,000 likes quickly followed by Lidl with…
Ask before you leap into social media.
One of things I hear a lot from students on the Online PR course module that I deliver, especially those who are doing internships, is the dictum from management to sort out their social media. When I dig a bit…