Category Archive for "Public Relations"
Will Data Kill the PR Star.
Last week I chaired a low key session with the PRII on the topic of Data Driven Journalism that ended on a more positive note than I had expected. Some very pragmatic pointers from the session and although its not…
The New Rules of Marketing and PR. #book I read
I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…
Good to be aware of information days.
I am always amazed at the large amount of awareness days and weeks that pop up on the annual calendar. Some are established and have significant budget behind them while some appear very opportunistic. In general they are designed to…
Irish media influence on twitter growing
In preparation for a presentation I am giving at Hotel Website Marketing next week I pulled together a list of Irish media on Twitter and used Klout to some insight into their rankings/influence. The results were surprising. The landscape is…
Can you automate PR?
I wrote a while ago about new distribution services that were launched in Ireland mainly aimed at auotmating the distribution of press releases to media and others. Generally they range from posting press releases on a press release portal of sorts…
