Category Archive for "ORM"

Are comments the cheap semantic analysis?

Public relations or media campaigns have always been difficult to measure and the subject of much debate on what should be measured and how. Most of the time the processes used have tended to be very crude.  Some organisations just…

How much klout do you have on twitter?

Stumbled upon a nice Twitter influence/comparision tool called Klout.com.  How you compare with others on twitter has normally been a manual task of looking at their followers, following, number of tweets, number of @ and general level of engagement.  I…

What is your online reputation number?

How influential someone is in PR has alway been a bit foggy to say the least.  It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…

Social Media Emphasis on ORM at Search Marketing World 2009

Social Media engagement seemed to be the big winner at Search Marketing World this year.  The beauty and horror of these events is that you get to pick and choose the sections you can attend but invariably the ones you…

What you were doing yesterday might damage what you are doing today

Trevor Holmes kindly pointed out to me that my ‘What I’m doing’ message on Linked In was out of date.  My message was that I was busy pitching, which was true at the time, but looked very odd when I…

PR and Bloggers Can Live Together

Last nights PR and Blogger meet up in Edelmans offices passed off with any physical harm to any of the attendees.  Billed as collision course the atmosphere was pretty friendly and more curious than frictional.  Overall some interesting points: – most…

Recession impact on ORM

At a recent meeting someone shared a short story with me that brought up how the recession and people having a lot of time and possible greviences on their minds could create real Online Reputation Management issues. In this instance the founder…