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Category Archive for "Books I read"
The New Rules of Marketing and PR. #book I read
I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…
Books I Read #4. Grouped by Paul Adams
Despite all the leaps in technology we are still complex social creatures and an solid in-depth understanding of psychology rather than technology will define the winners in marketing and business. Paul Adam’s book ‘Grouped’ is a surprisingly short read (it…
Books I read – No. 1 – Ireland’s Burning
The Irish Times interview with James Lovelock gave me a nudge to finish the final chapter of RTE Paul Cunningham’s book called Ireland’s Burning. James Lovelock is a world thinker on environmental issues and takes a very grim view of…
