Category Archive for "Blogging"

Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

Congregation logo

Insights from 57 social media experts.

I have been a bit neglectful of the blog in recent times but I promise I have been busy elsewhere online. At the end of last year year I had the pleasure of organising a social media ‘unconference’ called Congregation.ie….

Using Social Networks to Help You Network

I had the pleasure of presenting to around 200 people at a Fingal Business Network event in the Clarion this week.  Very interesting mix of people.  The main part of the presentation was about how to use social media to…

How much time does social media take?

The IIA Social Media Working Group (disclosure – I am a member of this group) produced a white paper on blogging and launched it at a well attended breakfast last week.   Brendan Hughes, eCommerce manager with FBD, Michelle Daly, Paddy Power…

Social media – hot or not in 2009

Net Imperative ran an interesting story about the blocks to and attitudes towards social media.  The basis of the story was research was called out by Sapient Interactive.  Lack of understanding was predictably one of the main blockers to implementing campaigns but the good…

Obama Online – Was it really that easy?

Joe Rospars from Blue State Digital presented a quick overview in the Camden Court Hotel on Wednesday 25th on how online media helped win the US presidential election.  The alert for the bloggers orientated session was hastily sent out and got…

Online giving new life to business cards

Conferences, Business After Hours and networking events usually result in the collection of a large selection of business cards.  In the not so distant past they were collated alphabetically and neatly arranged into rollerdecks before gathered dust.  The proactive ones followed up with…

PR and Bloggers Can Live Together

Last nights PR and Blogger meet up in Edelmans offices passed off with any physical harm to any of the attendees.  Billed as collision course the atmosphere was pretty friendly and more curious than frictional.  Overall some interesting points: – most…

Business Blogging Survey

One of the Irish Internet Association Working Groups is currently undertaking a blogging survey to gain insight into how much time companies spend blogging, why they blog and how they measure success.  Blogging is still at relatively early stages in…