I was watching a TV ad for Dyson’s new city range of vacum cleaners when the call to action at the end really grabbed me. The ad was all very clean, scientific and applesque. However the one thing that really…
Courtesy of Mark Tarbatt from Generator for his tweet on the bus shelter that watches. This Amesty International bus shelter ad uses eye tracking technology to switch the ad content dependent on whether someone is looking at the ad or…