Technology meets Communications Insights

I am always amazed at the large amount of awareness days and weeks that pop up on the annual calendar. Some are established and have significant budget behind them while some appear very opportunistic. In general they are designed to…

Good to be aware of information days.

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Marketing, Public Relations

1 Comment

I am always amazed at the large amount of awareness days and weeks that pop up on the annual calendar. Some are established and have significant budget behind them while some appear very opportunistic. In general they are designed to…

What happens when social media really takes off.

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Facebook, Online PR, Online Reputation Management, Public Relations, Twitter

2 Comments

I am surprised that the launch of Microsofts Kinect, the long expected arrival of internet TVs by year end and the never ending expansion of cloud based services has not generated more debate about the potential impact on PR and social media. In…

Some tips for SME product launching

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Hints and Tips, Online PR, Public Relations

No Comments

I was asked to give some tips for an article in the Sunday Times SME section on how to launch a product to maximum effect. Naturally my contribution was only a small part of the article but I thought some…

Twitter and IIA Video Event

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online video

2 Comments

I find Twitter great when attending events to share insights but also to act as an always on note taking device. Previously most of my notes from conferences and seminars either ended up unreadable or got buried on my desk…

Its good to get out of your bubble.

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Education, social networking, Uncategorized

1 Comment

Social media and how different age groups view it can be very personal. In fact too personal and often you make decisions based upon how you view it rather than how others use it. Research can help overcome this short…

Start Stop and Social Media

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Online PR, Public Relations, social networking

No Comments

I started this post a number of weeks ago. In retrospect it should really have been two separate posts which it will now be but instead of posting it, I let it lie in my drafts folder until I ‘had time’…

Whats in a user name – implications of using mutiple handles.

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Twitter

1 Comment

Will McInnes retweeted a post today by Catherine Pryce on google pulling up tweets as the first entry in its search results. While this is not major news it does bring up an intresting area. For most people when they register on…

Irish media influence on twitter growing

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Irish media, Public Relations, Twitter

2 Comments

In preparation for a presentation I am giving at Hotel Website Marketing next week I pulled together a list of Irish media on Twitter and used Klout to some insight into their rankings/influence. The results were surprising. The landscape is…

How much klout do you have on twitter?

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Online Reputation Management, ORM, Twitter

No Comments

Stumbled upon a nice Twitter influence/comparision tool called Klout.com. How you compare with others on twitter has normally been a manual task of looking at their followers, following, number of tweets, number of @ and general level of engagement. I…

Could Augmented Reality Be the Answer To Newspaper Woes

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Augmented reality, Irish media, Uncategorized

4 Comments

Newspaper readership and the ability to translate younger readers into future buyers is a real tricky one for Irish media. The online habits of younger readers are well documented and last weeks announcement that the online had overtaken TV and other media forms…

Good to be aware of information days.

Good to be aware of information days.

Twitter and IIA Video Event

Irish media influence on twitter growing

Could Augmented Reality Be the Answer To Newspaper Woes

Ramblings

Twitter

Congregation