ORM is a gift to the PR industry. It’s monitoring techniques allow PR practitioners to monitor and quantify hearsay and the infamous ‘word-of-mouth’. The techniques used to respond to the results of such monitoring are by-the-book, old school holistic PR interventions and not ramping up SEO to bury it. Engagement, two-way symettrical communication and becoming the authorative source by freely aiding the purveying of information.

It saddens me to see that boards.ie is still warning-off discussion of MCD related news due to MCD’s legal threats against the site. This was initiated due to elements of the Boards membership unfavourable reviews of MCD events. It would be cheaper to say they would look into the complaints and offer complainants a free ticket to one of their low cost/low profile but high quality shows in Whelans, The Academy etc. instead of the unecessary expense expense of solicitors and the uncalcualble damage done to consumer preception of their brand.

One more little thing, Brunchard is Brunkard. Think ‘drunkard’ with a ‘B’. Just watching my branding 😉