Posts Tagged ‘klout’

Irish media influence on twitter growing

November 18th, 2009

In preparation for a presentation I am giving at Hotel Website Marketing next week I pulled together a list of Irish media on Twitter and used Klout to some insight into their rankings/influence.  The results were surprising.  The landscape is fairly scattered with individual journalist/media personalities tweeting (some under unusual twitter handles) and some publications/programmes running their own twitter streams.  I expected some of the individual journalists to score high, which they did, but what was surprising was the influence that the generic twitter profiles were getting. 

Media Twitter Chart

Media Twitter Chart

Initially I thought most would fall into the climber category with low influence but high following as most started using their breaking news or equivalent and did not follow many people.  However a good proportion of them scored high in the persona category showing that they are interacting more with the community and that it appears they are being actively managed.

Another interesting observation was that even as I was plotting people their scores where changing rapidly.   Marie Boran from Silicon Republic moved from the connector category to the persona category over the course of a few days.  The list is not a complete list but Rick O’Shea scored highest on the ones I had.  Klout could not find quite a few of the profiles.

Media Twitter Rankings

Media Twitter Rankings

Newstalk Twitter Profile

Newstalk Twitter Profile

Looking at the Newstalk profile alone you get a sense of how active they are.  2,156 tweets, 1,896 followers and following 564 people.  The tweets are a variety of ones from the show and some regular observation/news tweets.  They also respond to other peoples tweets and have a reasonable engagement level.

Overall this picture shows that most Irish media have moved from using Twitter as a purely broadcast tool and are engaging more than ever.  This has a lot of implications for the PR industry and is a very positive trend.  I imagine a lot of stories that end up on the clipplings floor might make their way on to the Twitter streams, something that a lot of companies could be missing out on.  The rule for engaging via Twitter are still evolving but a good starting point is to make sure you are following them.  A sudden influx of DMs and @ comments pointing to press releases would be pretty unwelcome.  I also imagine that the media publications are watching each others activity and that it could get pretty competitive.

Many thanks to Alexia Golez whose list I used as a starting point.  I am sure I have missed plenty but its a good starting point for media people that PR practitioners should probably be following.  The list is below.  Let me know of one that I have ommitted.

Broadcast
 The Holiday Show: @theholidayshow

 RTE News @RTENEWS
 The Last Word: @lstwrd

 RTE Morning Ireland: @morning_ireland

 Newstalk Breakfast Show: @breakfastnt

 Phantom 105.2: @phantom1052

 Dublin’s Q102: @dublinsq102

 RTE Drivetime @drivetimerte
 RTE The Business @thebusinessrte/
 RTE Business @RTEbusiness
 RTE Updates @RTERad1Updates
 RTE Saturday View @Saturdayviewrte
 RTE Sport @rtesport
 RTE Arts @rtearts
 RTE @rte

Radio Personalities
 Ray Foley – Today FM: @rayfoleyshow

 George Hook – Newstalk: @ghook

 Sean Moncrieff – Newstalk: @SeanMoncrieff

 Rick O’Shea – 2fm: @rickoshea

 Ryan Tubridy @tubridyradio1

Publications (Print & Online):
 Analogue Magazine: @analoguemag

 Irish Times: @the_irish_times

 Irish Times Business @IrishTimesBiz

 Irish Independent @IrishIndo

 Irish Examiner @IrishExaminer

 Sunday Business Post @ sundaybusinesspost
 Sunday Independent @SundayIndo
 Sunday Tribune @sundaytribune_
 Sunday World @SundayWorld
 Irish Sentinel – Satirical site: @irishsentinel

 Day and Night Magazine (Irish Independent): @dayandnightmag

 Life and Fitness Magazine: @derryo

 Media Contact: @Mediaflash
Journalists
 Marie Boran – SiliconRepublic: @PixieVonDust

 John Collins – Irish Times: @jaycee001

 Mark Coughlan: @Mark_Coughlan

 Richard Delevan – Guardian: @rdelevan

 Kilian Doyle – Irish Times: @kilian_doyle

 Tadhg Enright – RTE: @tadhgenright

 Shane Hegarty – Irish Times: @shanehegarty

 Harry McGee – Irish Times: @harrymcgee

 Hugh Linehan – Irish Times: @hlinehan

 Mark Little – RTE: @marklittlenews

 Adam Maguire: @adammaguire

 Dick O’Brien – Sunday Business Post: @dickobrien

 Chas Taylor – Irish Times: @ChasTaylor

 Adrian Weckler – Sunday Business Post: @adrianweckler

 Joe Drumgoogle @jdrumgoole

 Ronan Price Independent @ronanprice
 Kathy Foley Sunday Times @kathyfoley

New additions

 Niall Kitson PC Live @niallkitson

 Silicon Republic @siliconrepublic

 Paul Hearns, ComputerScope @Paul_Hearns

 Karlin Lillington, Irish Times @klillington

 Conor Pope, Irish Times @conor_pope

 Ciara O’Brien, Irish Times @ciaraobrien

 John Kennedy, Silicon Republic, @MrJohnFKennedy

 

I use Klout for this exercise but another new tool on the block is the TweetLevel from Edelman.  Some scores differ but give some useful insights.  Both are good for setting bench marks against others and provide a useful roadmap for increasing influence.

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Posted in Irish media, Public Relations, Twitter | Comments (2)

How much klout do you have on twitter?

October 30th, 2009

Stumbled upon a nice Twitter influence/comparision tool called Klout.com. 

Klout -Twitter Influence Tool

Klout -Twitter Influence Tool

How you compare with others on twitter has normally been a manual task of looking at their followers, following, number of tweets, number of @ and general level of engagement.  I did an analysis of some public sector organisations for a presentation to some press offices organised by Public Affairs Ireland and trying to decipher who was more influential was pretty time consuming and manual.  This tool really helps giving a helpful snap shot.  Unfortunately it does not find all twitter users but assume this will improve over time.  When you search under your twitter user name it positions you on an x/y axis looking at influence and audience with the four quadrants covering Casual, Connector, Climber and Personal.  The personal quatrant containing the most active twitter users.

Klout Quadrants

Klout Quadrants

Interestingly I was in the bottom corner and much as I would like to protest its probably a fair reflection on my personal twitter usage and out reach.  I don’t follow everyone who follows me and I do engage with a relatively small pool of people on a regular occasion and I have a moderate rate of tweets.

It also give a text interpretation of the graph.  Mine is below and although I dont agree with it all – ahem! – its indicative.  Interesting to see youself reflected lower than you would expect as in theory everyone would like to be the utimate category but why and how people use twitter is a personal choice on time availability, how much engagement you want and can handle and how wide you wish to be spread among others. 

“You don’t take this Twitter stuff too seriously. People towards the lower left corner are probably very new to social media. Most people in this quadrant tend to engage with a small group of friends that they know in real life. If you’re in the upper right corner, you have succeeded in building a strong audience, but need to engage and be more active to jump to the next level.”

I would like to see all the variables they use but its a useful snap shot when you are looking at improving your twitter profile or trying to get a handle on someone elses influence.

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Posted in ORM, Online Reputation Management, Twitter | Comments (0)