Posts Tagged ‘applications’
Twitter Mosaic – Cool Tool – Now what do I do! February 24th, 2009
New Twitter applications seem to pop up on a daily basis. I tried Twitterfone recently but discovered I need to speak a little bit more carefully as first post was a bit garbled. Stumbled across this one on IGO People recently. Its called Twitter Mosaic and does what it says on the tin. Draws up a pictoral mosaic of the people in your network and the gives you the code to put on your blog. Nice tool – now what do I do with it? This is a recurring theme with Twitter – cool tools first then the community creates uses for them. As the different networks converge and allow sharing of content I expect more of these sharing tools will emerge.
Tags: applications, IGO People, Twitter, Twitter Mosaic
Posted in Twitter | Comments (0)
Building Applications in Facebook July 31st, 2008
Facebook offers a great medium for building relevant applications and is one of the reasons that it has maintained its current numbers of subscribers. We have built an application called Get Creative which is a database of Public Relations, Marketing and Advertising ideas. It is currently in beta testing on Facebook but the philosophy behind it is that you can search for ideas, add your own and comment on other peoples contributions to give them further life. Launched internally we have found that it helps people to start thinking more creatively and watching what trends, ideas and initiatives are happening all around them. It was born out of frustration of thinking up great ideas which disappeared into the far recesses of your mind before you could full capture them. It will be an interesting test of collaboration amongst the public relations, marketing and advertising sectors.
Some lessons from the exercise:
- Get a good developer on board
- Test as many other applications as you can to see what you like and what works well
- Keep it as simple as possible
- Keep data entry down to a minimum of time
- Be aware of the external hosting requirements
- Get a core group to test the application and populate
- If people fail or run into problems at early stages its harder to get them to engage later so make sure most bugs are eliminated early
- Think through how the application will look and how the person will interact with it and draw up a information flow
- Assume that it needs to be pretty intuitive as more people will not have the patience to read long rules and instructions
- Become an evangalist for it
We hope to roll out more broadly through Facebook in the next week or so.
Look out for the Irish Times unofficial Facebook application and the Silicon Republic one which is being tested.
Eoin
Tags: Advertising, applications, creative, Facebook, Marketing, PR, social networking
Posted in Online PR, Online Tools, social networking | Comments (0)