Good to be aware of information days.

I am always amazed at the large amount of awareness days and weeks that pop up on the annual calendar. Some are established and have significant budget behind them while some appear very opportunistic. In general they are designed to create a focus point for national debate and in general use a combination of the different marketing disciplines from advertising, public relations, direct marketing and promotions. Surveys, case studies, events, awards, conferences, shows, debates, article placement, photo calls are all the regular fare as a week is a long time to fill. One of the things I have always found difficult is trying to avoid conflict with the other awareness days. Repak Recycling Week frequently clashed with Energy Awareness Week and Fire Safety Week. Trying to find a definitive list has always been a challenge as some appear to have short led cycles but more are annual. In light of this I have put together a list of the ones I know about. I am sure I have missed loads and will update as I go.

September and October are the busiest months.

National Awareness Days and Weeks

January.

February

March

April

May

June

August

September

October

November

Leave a comment on any I have missed.

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