Archive for June, 2009
Someone is watching! June 29th, 2009
Courtesy of Mark Tarbatt from Generator for his tweet on the bus shelter that watches. This Amesty International bus shelter ad uses eye tracking technology to switch the ad content dependent on whether someone is looking at the ad or not. Its a really nice evolution of a static medium and has a feel of the Minority Report about it. When you look you see a regular couple, when you turn away it switches to domestic violence reflecting what happens in reality in many homes.
Ad using eye catching technology
This is a clever execution but this eye tracking technology could be used in lots of different on street type applications outside of bus shelters e.g. installations in shop windows, on street art pieces that could literally have a conversation with some using eye contact. Nice one to add to the mix – wond
Tags: ambient, bus shelter, eye tracking technology, outdoor advertising
Posted in Ads | Comments (0)
Facebook Checklist June 12th, 2009
Fridays seem to arrive so fast especially when I have set it as my day to blog.
Following on from the checklists that were developed for the Social Media Working group session at the IIA. This one is courtesy of Matt Matheson in ThinkHouse PR and covers some of the Beginner, Intermediate and Advanced things you should keep in mind on Facebook. Outside of people under estimating how much time keeping a Facebook profile/page fresh, people forget about the simple things they can do to engage.
Below are some pointers.
Beginner
- Set up a personal profile or a page for a business
- Find friends and potential contacts
- Interact with other brands pages and groups on Facebook and watch what they’re doing
- Monitor the frequency of brand discussions with http://www.facebook.com/lexicon/
- Set up an advertiser account for your brand
- Create a fan page with a vanity URL
- Upload a profile photo, brand information and relevant collateral (Imagery, videos)
- Suggest friends become a fan
Intermediate
- Build Community – Run Facebook ads to promote your brands page and its fans
- Interact with fans by posting newsworthy brand posts
- Comment and post on other profiles where appropriate
- Update fans on important brand information
- Add relevant applications – RSS feeds from brand newspage/blog
- Create events for brand events. Upload content (Pictures, Videos, Links) and invite fans
- Monitor traffic via Facebook page analytics
Advanced
- Integrate fan page with website – Include a link to fan page and stream posts
- Integrate with brand’s other online mediums – Twitter, Blogs, Social Networks etc.
- Enable your brand’s website with Facebook Connect – http://developers.facebook.com/connect.php
- Run Facebook specific aspects of brand campaigns
- Create relevant applications for your brand for campaign
This is just a snap shot but delighted to have comments on ones that are left out!
Tags: Facebook, IIA, Social Media
Posted in Facebook | Comments (6)
Augmented Reality June 5th, 2009
Finally managed to play around with the augmented reality tool that has been doing the rounds. Basically you need a web cam, log on to GE Augmented Reality site and print out the image below.
Augmented reality sheet
Depending on the selection you pick, there is one for solar and one for wind turbine, a 3D images suddenly unfolds on the screen and replaces the black and white image above. You can interact with it by twisting and turning the image and can even blow (picked up by the microphone) which spins the turbines.
Pretty cool stuff. However i have seen lots of clever stuff that is entertaining but nothing else. This is different. Mini have used it to allow people interact with a 3D image of the car by printing the simple image on the back of a motoring magazine with instructions. You simply put the ad in front of a web cam and up pops the 3D image of the car. The video below is worth watching (although in German – I think).
Depending on the price of this technology it could have loads of really great applications and could be extremely positive for the print industry also i.e. you need to buy the paper to get the initial image that allows you to get the 3D image – nice blend of traditional media and new media working together.
A Source of Inspiration has some other great examples of how this technology is being used now. Worth investigating. If anyone know of an Irish company using let me know.
http://ge.ecomagination.com/smartgrid/#/augmented_reality
Tags: augmental reality, mini
Posted in Augmented reality, Online Tools | Comments (1)