Comments on: Online PR Distribution Debate Opened Up Again?

By: Thoughts on Communications in Ireland » Blog Archive » Can you automate PR?

Fri, 28 Aug 2009 15:25:58 +0000

[...] wrote a while ago about new distribution services that were launched in Ireland mainly aimed at auotmating the distribution of press releases to [...]

By: admin

admin — Tue, 09 Jun 2009 13:31:49 +0000

Thanks Steve. These services are a useful addition to what PR companies do. For international PR or in geographies where you have little or no contacts they are particularly handy but again as a supplement rather than acting as the only outreach you do.

By: Steve Rawson

Steve Rawson — Tue, 09 Jun 2009 13:02:13 +0000

Press release distribution companies may aid your organisation’s digital footprint and understandbly using to save valuable time rather than compiling international mailing lists for specific sectors makes sense, but nothing will ever beat the consistency of one on one relationships with key journallists when promoting stories on behalf of clients.

By: Press/Media Advice for an Irish Business - The Mega mix « Damien Mulley

Press/Media Advice for an Irish Business - The Mega mix « Damien Mulley — Mon, 08 Jun 2009 11:31:26 +0000

[...] From Eoin Kennedy: Online PR Distribution Debate Opened Up Again? [...]

By: Press releases and DIY PR « Derry O’Donnell’s Fantastic…

Press releases and DIY PR « Derry O’Donnell’s Fantastic… — Fri, 17 Apr 2009 11:25:24 +0000

[...] Eoin Kennedy [...]

By: admin

admin — Thu, 16 Apr 2009 12:00:54 +0000

Thanks Thomas. Big debate on some UK sites on value of PR where some PR companies only produced SEO PR coverage as the result of a 3K spend. Interestingly we have has a few media queries that have arisen from SEO PR especially when journalists have google alerts set up for topics. Sometimes catches media you may have over looked or uncover new contacts.

By: Thomas Brunkard

Thomas Brunkard — Thu, 16 Apr 2009 08:43:40 +0000

Agree totally that they aid the digital footprint but anybody that thinks that this going to garner quality coverage is sadly mistaken. You can’t replace relationships, direct engagement and targeting with spam.