Comments on: Some likely changes to the PR industry! http://eoinkennedy.ie/blog/2009/01/some-likely-changes-to-the-pr-industry/ A Public Relations Perspective Wed, 01 Sep 2010 15:31:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://eoinkennedy.ie/blog/2009/01/some-likely-changes-to-the-pr-industry/comment-page-1/#comment-3533 admin Thu, 22 Jan 2009 13:22:41 +0000 http://eoinkennedy.ie/blog/?p=66#comment-3533 Thanks Padraig, There was a Blogger meeting PR event last night and that key area was heavily discussed. Most blogger post on their own time and are very much in contact with each other so one many impersonal messages were veiwed grimly and poorly received. On the upside there was great openness to being appraoched and included on relevant stories, events and reviews. Thanks Padraig, There was a Blogger meeting PR event last night and that key area was heavily discussed. Most blogger post on their own time and are very much in contact with each other so one many impersonal messages were veiwed grimly and poorly received. On the upside there was great openness to being appraoched and included on relevant stories, events and reviews.

]]> By: Padraig McKeon http://eoinkennedy.ie/blog/2009/01/some-likely-changes-to-the-pr-industry/comment-page-1/#comment-3532 Padraig McKeon Thu, 22 Jan 2009 12:55:46 +0000 http://eoinkennedy.ie/blog/?p=66#comment-3532 Good food for thought Eoin. One could take the conversation off in many directions but the one theme that I'd pick here that I think those of us that operate in this market must be particularly sesitive to is youur point 3 about 'individualising' the pitch. There may be justification is issuing a 'generic' document of fact simultaneously to many for their information but if one wants any of the ma ny to engage, understand and write / speak about it, then the approach has to be personalised, informed and relevant. The upside of that for our industry is that such a capability is all about human intelligence and effort and nothing about machines and technology. Good food for thought Eoin.

One could take the conversation off in many directions but the one theme that I’d pick here that I think those of us that operate in this market must be particularly sesitive to is youur point 3 about ‘individualising’ the pitch. There may be justification is issuing a ‘generic’ document of fact simultaneously to many for their information but if one wants any of the ma ny to engage, understand and write / speak about it, then the approach has to be personalised, informed and relevant.

The upside of that for our industry is that such a capability is all about human intelligence and effort and nothing about machines and technology.

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