Comments on: The Business case for Social Media http://eoinkennedy.ie/blog/2008/11/the-business-case-for-social-media/ A Public Relations Perspective Wed, 07 Mar 2012 12:15:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Omaniblog http://eoinkennedy.ie/blog/2008/11/the-business-case-for-social-media/comment-page-1/#comment-3526 Omaniblog Thu, 15 Jan 2009 01:16:55 +0000 http://eoinkennedy.ie/blog/?p=45#comment-3526 Well said. Just found your piece, via LinkedIn. How can we get people to experiment, rather than analyse? I wonder. I've been working with one organisation, helping one person get started with a blog into which many can contribute. It'll make a good case study. Thanks again. Well said. Just found your piece, via LinkedIn. How can we get people to experiment, rather than analyse? I wonder. I’ve been working with one organisation, helping one person get started with a blog into which many can contribute. It’ll make a good case study.
Thanks again.

]]> By: Brendan Hughes http://eoinkennedy.ie/blog/2008/11/the-business-case-for-social-media/comment-page-1/#comment-1754 Brendan Hughes Wed, 19 Nov 2008 20:25:16 +0000 http://eoinkennedy.ie/blog/?p=45#comment-1754 Hi Eoin. Great review of the meeting and elaboration of the implication for PR professionals. A big difference for PR I imagine is that you are no longer just managing a handful of journalists. You now have to manage a multitude of other 'influencers' in online communities. The rules are different, these influencers don't answer to anyone. Companies need to own the communications in this sphere but I've seen plenty of cases where the lack of professional communications advice is clearly missing and this is where things can go very wrong. The role of PR is still central, albeit different. Hi Eoin. Great review of the meeting and elaboration of the implication for PR professionals. A big difference for PR I imagine is that you are no longer just managing a handful of journalists. You now have to manage a multitude of other ‘influencers’ in online communities. The rules are different, these influencers don’t answer to anyone. Companies need to own the communications in this sphere but I’ve seen plenty of cases where the lack of professional communications advice is clearly missing and this is where things can go very wrong. The role of PR is still central, albeit different.

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